Did you receive the text message below from Globe recently? If you are a Globe Postpaid plan holder subscribed to the Php999/month unlisurf plan, most likely you have received this message especially if your daily routine is watching a lot of Youtube videos, downloading games, applications and movies in your laptop or smart phone. I believe you got angry (or super angry) upon reading this text message and upon learning that you could no longer enjoy the power of the internet with the rest of the day and you need to wait until midnight when everybody is sleeping to enjoy again the beauty of the internet.
I feel your pain friend as I am also a subscriber of the so called “unlisurf plan”. Now, there is a limit on what I can do online. Too bad for me because watching videos and movies online is how I remove my stress from a whole day of work. Now I am “stressed” because of this data limit. Globe said on their advertisements and their glossy fliers that their 999 UnliSurf plan is for unlimited browsing which is true until lately that they put 1 GB/day data cap on all subscribers citing their Fair Use Policy Guideline. After a subscriber consumed 1 GB of data within the day, his/her speed will slow down from 3G/4g/LTE to 2G. With this newly implemented data cap, I found out that their definition of unlimited surfing does not include unlimited video watching and unlimited downloading. I say OMG, most people subscribe to this plan because they want to enjoy watching videos and downloading things without limit. Globe said that it is necessary for them to implement this Fair Use Policy to solve the problem of network congestion. According to the video at the end of this article, data capping is not the best way to solve network congestion but by expanding network infrastructure and resources.
Most people are not angry because they put this data cap limit; most are angry because of their false advertisement (some say deception). They advertise the product as “unlimited” which every Filipino understands just the way we understand “unlimited rice.” Like any normal being, a subscriber of this “unli” plan feels being deceived and expresses anger. Who wants to be deceived, right? Subscribers express their anger and disappointment in online forums and social networking sites. Of course, they are expecting that Globe will be able to hear them. Yes, I think Globe hears them but I believe it will not do something about it. The Globe executives will just watch them and laugh at them, saying: You have no choice! My friend, this is monopoly and corporate greed at its best! This is the Philippines!
Their customer care reps must endure being shouted upon by angry subscribers. Many may have already cancelled their plans and moved to other networks like Smart which I heard is not actively implementing their own FUP. Perhaps, Smart has the capacity to handle network congestion better than Globe which few months ago boasted their $700 million modernization program. Despite this program (which the company describes as “ambitious”), they are now implementing a cap to solve”network congestion” which should have solved by the modernization project.
According to the video below, “Most network congestion is not caused by the amount of data used but network congestion is related to the number of concurrent transfers. Data is not a limited resource, rate is a limited resource insofar as you can only send so much data down a single connection at any one time but any amount of data can be sent over time.” And to increase the “rate”, internet service providers (ISPs) should limit the number of subscribers or build more cellular towers. Globe would not like to do these 2 options because it will probably decrease their revenue if they limit the number of subscribers and it will not probably build more cellular towers because that would be additional expense for the company.
Agreeing with a statement in the video, the main reason why Internet Service Providers (ISPs) like Globe is giving data cap to their subscribers is because they want to generate higher revenue from their broadband services. As the revenue from text messages and calls is dropping with the rise of internet services/applications, Globe might be planning to tap its broadband services to increase revenue. Sooner, Globe will offer more expensive plans that will offer higher daily data cap (higher then 1 GB/day) or even unlimited surfing without the “limit” but with a higher price. They may even implement additional charges if you exceed the daily limit. This is how the telecom companies in the USA are charging their customers’ internet usage. I am willing to pay higher price to get unlimited internet services but the telecom company should be transparent on every detail of the plan.
In the video above, I agree that data capping curtails technological innovation and productivity. Many useful and sensible internet-based (web-based) software today used up higher data. With data capping, there is a limit on the way we use these software and applications in our daily lives.
The good thing about my current plan is that I am not locked in a 24 month contract so I can cancel my plan anytime with just a minimal fee. Many subscribers are locked in a 24-month contract that is why they have no choice but to wait until their contract expires or else they will pay huge fees. Now, I am planning to cut my current plan and move to a better broadband provider. How about you? Share your plans, frustrations and disappointments in the comment box below!