As Sun Life Philippines rises up this year to touch 5 Million Filipino lives by Year 2020, it enlists the help of the country’s brightest stars to encourage more Filipinos to have their own financial plans.
Actor and triathlete Matteo Guidicelli, actress and chef Judy Ann Santos, actor and producer Piolo Pascual, and top network executive Charo Santos-Concio were tapped to be the advocates of “Money for Life,” a comprehensive and customizable financial planning program that will help Filipinos ensure that they will have sufficient funds no matter where life takes them and whatever life stage they may be in.
These A-List celebrities are at different stages of their lives and have shown how their needs change as they go through life. Through it all, they’ve relied on Sun Life, and their respective financial advisors, to secure their future with a financial plan.
They truly are the best testament that it can be done, and Sun Life is proud to have them join us in our efforts to promote financial security among Filipinos.
As endorsers of the “Money for Life” campaign, Charo, Piolo, Judy Ann, and Matteo star in Sun Life’s latest TV commercial – a powerhouse casting never before seen in the insurance industry. These four stars are admired in the industry not just because of shows and movies they’ve starred in; it’s because of who they are beyond the screen and how they are in real life. Sun Life looks forward to working closely with them in more initiatives to further inspire Filipinos to find their way to financial security. We also look forward to serving more Filipinos and helping them achieve their dreams and experience a Brighter Life through the “Money for Life” program.
In the Philippines, “Money for Life”, Sun Life’s unique approach to financial planning, is available through the following three entities: Sun Life of Canada (Philippines), Inc., Sun Life Asset Management Company, Inc. and Sun Life Grepa Financial, Inc.
MONEY FOR LIFE FAQs
- What is Money for Life? Is it a product?
Money for Life is Sun Life’s unique life stage and needs-based approach to financial planning. It is not a product. However, when a client undergoes a financial needs analysis with a Sun Life advisor, the advisor will recommend the appropriate product solutions (whether it be a life insurance or mutual fund) that will form part of the client’s Money for Life program.
- How can I get my own Money for Life?
You can have your own Money for Life program developed in consultation with a Sun Life advisor.
- Why are SLOCPI, SLAMCI and SLGFI featured in the new Money for Life TVC?
The Money for Life financial planning approach is practiced by the licensed financial advisors of SLOCPI, SLAMCI and SLGFI.
- How will our new brand ambassadors, Judy Ann Santos-Agoncillo and Charo Santos-Concio, help in promoting Money for Life?
Our brand ambassadors each represent a particular life stage – Matteo for Getting Started, Judy Ann for Moving Up, Piolo for Preparing Ahead and Charo for Leaving a Legacy. By showcasing the unique financial needs that they have in their particular life stage, Sun Life can demonstrate the importance of having a Money for Life program that can adjust and adapt as their life stage and financial needs change.
- Do our brand ambassadors have product/s with us?
Yes. Our brand ambassadors believe in Sun Life and the products that we offer. Matteo has his own mutual fund account and has been an investor of SLAMCI. Judy Ann availed of her life insurance policies at the young age of 19 while Piolo has various policies, for investment and retirement, since 2009. Charo is also a long-time policyholder and has been a loyal client for 24 years.
From: Mylene Daez – Lopa
Chief Marketing Officer
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