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Recently, Sun Life was included in the top 100 brands in the country according to Campaign Asia-Pacific’s report. Sun Life is the only life insurance company in the Philippines to be included in the top 100 list which is dominated by telecommunication, media, food, consumer electronics, automotive, travel and leisure, household and personal care companies. There are more than 20 life insurance companies in the Philippines and Sun Life is the only life insurance company to be included in the list this year with a ranking of number 80 from number 83 last year. Sun Life has also been the number 1 life insurance company in terms of premium income for the last 5 years.
“The trust that exists between Sun Life and the Filipino people is one we’re very proud of. It’s one that was nurtured over the years by offering services that not only meet their needs but also match their standards,” Sun Life Chief Marketing Officer Mylene Lopa said. “To be a brand that Filipinos believe in is definitely an honor, and this will serve as an inspiration as we continue pursuing our mission of helping the country rise to a brighter future.”
The list of Top 100 brands in the Philippines is based on the results of a survey developed by Campaign Asia-Pacific in partnership with global information and insights provider Nielsen, where consumer preferences were explored. The report is part of a region-wide study dubbed “Asia’s Top 1000 Brands”, where respondents were asked to name the most trusted and reputable brands in a wide variety of categories.
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